02 June 2022, Mumbai:
Go Global Retail has acquired Brums Milano, a premium kidswear brandhaving over 150 corporate and franchise stores in Italy besides a strong online presence, offering apparel, footwear and accessories. Brums is also sold at La Binacente and via 300 independent wholesale locations across Italy.
Founded in 1951, Preca Brummel SpA is a well-known Italian childrenswear company. Based in Varese, Italy, the company designs, markets and distributes children's apparel and accessories under the Brums and MEK banners.
Brums is a classic Italian brand that has created lasting memories for generations of customers. Its focus is on elevated fabrics with clean designs and fine details in sizes from newborn to teen.
Brums Milano will continue to be based in Greater Milano. Go Global will invest in Brum's digital capabilities including artificial intelligence and predictive analytics. As a portfolio brand on the Janie and Jack platform, Brums Milano will initially focus on its core customers in Italy, with their modern take on children's fashion, and a commitment to sustainable product development and designs.
In this acquisition, Go Global will leverage back office synergies for technology, ecommerce, digital marketing, sourcing, and raw material collaboration for the two companies, creating a global premium childrenswear platform.
