02 March 2022, Mumbai:
Global fashion brand Guess has launched its fourth Indian store in Bengaluru. Located in the Orion Mall, the store houses a range of apparel, handbags, accessories, etc.
The brand plans to open more such stores in leading metros across India this year. Manoj Nair, CEO, Gaurik Lifestyle, the licensee for Guess International in India, says the store’s booming sales reinforce that customers always appreciate quality and on-trend styles.
Guess plans to add 50 new stores across India and add Rs 300 crore in revenues by by 2026.
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The American clothing brand and retailer produces clothing for men and women. It also markets other fashion accessories such as watches, jewelry, perfumes, bags and shoes.
The brand was incepted in 1981 as a book of styles started by Georges, Maurice, Armand, and Paul Marciano. The brothers switched to selling jeans, with a light, form-fitting denim. Guess’s denim jeans products were officially launched in late 1981.
The company was one of the first companies to create designer jeans. In 1984, Guess introduced its new range of watches known as ‘Guess’, ‘Guess Steel’, and the ‘Guess Collection.’ In 1984, it also introduced a line of baby's clothes, called ‘Baby Guess.’
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