House of Masaba expands bridal footprint with largest flagship store in New Delhi
Expanding its bridal retail footprint in India, Indian fashion house, House of Masaba has opened its largest flagship store in Mehrauli, New Delhi. This expansive 6,000-sq-ft location signifies a major step in the brand’s strategy to scale its operations and improve the shopping experience for customers in the high-demand bridal fashion market.
Notable for its unique architecture and interior design, the new store features a bindi-inspired dome at the entrance. The stores’ interiors have been designed in a neutral color palette of sand and mocha tones, with an aim to create a serene and focused atmosphere for bridal shopping.
Designed to feel meditative, the store allows brides to make thoughtful, stress-free decisions while embracing luxury in a calm and understated setting, says Masaba Gupta, Founder and Creative Director.
To coincide with the launch, House of Masaba also offered a preview of its new bridal and fine jewelry collection, created in collaboration with Amrapali Jewels. Crafted with 18-karat gold and intricate gemstones, the new collection blends contemporary design with traditional craftsmanship.
The new Mehrauli store also offers personalized styling consultations and couture showcases, aligning with the brand’s positioning in India’s premium bridal fashion retail sector.
