HRX & EatFit Collaborate, Expand with 'HRX by EatFit' Outlets
08 June 2023, Mumbai
HRX, the clothing and accessories brand founded by Bollywood celebrity Hrithik Roshan, is furthering its partnership with nutrition-based food retailer EatFit to establish physical stores across India under the name 'HRX by EatFit'.
The launch of our offline stores marks an exciting expansion of partnership with EatFit. HRX aims to offer comprehensive solutions for a healthier lifestyle, and nutrition plays a vital role in our vision.
The shared values between EatFit and HRX are deeply intertwined. HRX intends to extend its brand philosophy through HRX by EatFit food outlets, encouraging Indians to embrace nutritious eating habits.
Since joining forces with HRX, EatFit has experienced significant financial growth, with quarterly revenue doubling. The partnership plans to open ten offline stores in the near future, with a target of reaching a total of 150 brick-and-mortar stores by 2025.
