09 September 2022, Mumbai:
IndyaLuxe’s festive season campaign highlights the beauty of the lifelong bonds that a bride shares with her friends, sisters, bridesmaids.
Indya’s campaigns celebrate the various facets of womanhood. While previously the brand’s films have spoken of how the new age global Indian woman proudly owns her heritage and traditions while chasing her aspirations, this campaign aims to strike an emotional chord by shedding light on female friendships and sisterhood.
The campaign is led by a digital film that encapsulates the sentiments and moods of a bride and her bridesmaids through all the functions of her wedding. Laced with nostalgia, the film talks about their journey and shared experiences that bind them together in friendship and love. It shows the girls reminiscing the laughter and tears, victories and failures, and special moments that go on to become precious memories.
Since its inception in 2012, High Street Essentials has emerged as one of India’s leading omnichannel fashion houses. Aimed at the modern Indian woman, the company has two brands under its wing. While FabAlley is a rapid fashion brand for western apparel and accessories, Indya presents a line of modern Indian wear. The company’s latest offering IndyaLuxe aims to tap the wedding guest market with a line of heavily detailed, premium occasion wear.
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