Kiara Advani named as brand ambassador by Softline Womenswear

05 April 2022, Mumbai:

Rupa & Company’s in-house brand Softline Womenswear has signed up Kiara Advani as its brand ambassador.

Advani will feature in several online and offline campaigns and endorse its women’s wear product range including leggings, palazzos, pants, etc.

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The partnership will widen the brand’s reach and help it attract younger consumers, says Vikash Agarwal, President, Rupa & Co.

Its unique designs and comfort help strike a chord with people pan India, he adds.

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Knitwear innerwear product company, Rupa & Company offers products such as innerwear, casual wear, thermal wear, and sleepwear for men, women and kids.

The company also has exclusive licenses for international brands such as Fcuk and Fotl in India.  Incepted in 1968, Rupa has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers.

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