Latin Quarters unveils 'Pujo Bling' collection for festive season

15 September 2023, Mumbai

Premium women’s clothing brand, Latin Quarters, has launched its latest collection, 'Pujo Bling' by LQ, aimed at the upcoming festive season.

The exclusive party capsule combines contemporary styles with festive allure and was introduced at Kolkata's South City Mall, featuring actress Monami Ghosh. This collection signifies a significant milestone for Latin Quarters in the Indian fashion market.

It caters to modern Indian women, offering flattering silhouettes and quality fabrics in elegant palettes like sage leaf and fresh mint. With plans to open four new Kolkata stores by 2024, Latin Quarters aims to make fashion more accessible.

Festivity

As India gears up for the festive season, the fashion industry is anticipating a sales boost, expected to reach $5.9 billion in the initial week of festivals like Durga Puja.

A survey reveals that 63% of consumers plan to spend on fashion, indicating a growing trend, particularly in Tier-2 and beyond cities, contributing to a 2.5-fold increase in fashion shoppers over the past four years.

Renowned brands like 'W' and TATA Cliq have already launched festive collections to cater to this surging demand.

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