Lee Cooper launches campaign with the theme "Life Is Out There"
29 March 2023, Mumbai
Lee Cooper has launched its summer campaign for 2023 with the theme "Life Is Out There".
The brand has introduced a range of digital and social media activities, including a video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere to promote the campaign.
The campaign is all about inspiring people to step out of their comfort zones, try new experiences, and live life to the fullest. The video features a group of friends on a road trip in a yellow vintage microbus, showcasing their wanderlust as they explore different outdoor locations like the beach, forest, and lakeside.
The brand plans to host a series of airport activities, as well as summer events like campaigning activities, beach parties, and outdoor concerts in select cities across India.
