Levi’s & Deepika Padukone launch street wear
16 September 2022, Mumbai:
Levi’s and Deepika Padukone have collaborated in launching a streetwear collection.
The collection includes baggy pants, athleisure pieces, cropped fits, oversized T-shirts, sweatshirts, jackets, and oversized shirts. Deepika Padukone was named as brand ambassador in 2021 to strengthen the label's presence in the country.
Denim brand Levi’s entered India 25 years ago and enjoys significant popularity among Indian consumers. Levi’s plans to reduce 40 percent of greenhouse gas emissions in its supply chain by 2025. The denim giant has been applauded for setting a new standard on climate commitments in the apparel industry.
The announcement allows Levi’s to quickly reduce its carbon footprint in its entire supply chain, including its overseas factories, with adequate commitments that will help the company meet or beat the reduction standards laid out in the UN Paris Agreement on climate change. By reducing air pollution around its factories and helping slow climate change, this move from Levi’s will also literally save lives.
Levi's had previously pledged to reduce its emissions by 25 percent and use 20 percent renewable energy by 2020 — but those goals were for its direct operations only. Levi’s direct operations account for a mere one percent of its total climate pollution, with the remaining 99 percent of its climate pollution in its supply chain.
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