16 February 2023, Mumbai
Madame’s new autumn/winter 2023 collection incorporates the latest fashion trends. The range includes outerwear in daring shades, chunky knitwear, practical leather pieces, the newest denim styles, including wide-leg pants and fitted jackets.
The collection offers something for everyone, from elegant casual wear to opulent party attire. Madame believes that fashion is a celebration of individual style and expression and the autumn/winter collection embodies this ethos, with a range of pieces that cater to every style preference and occasion.
The women’s fashion brand aims at achieving a 33 per cent increase in its overall business in the forthcoming financial year. Madame is leaving no stone unturned to deliver a unique and immersive shopping experience, investing in the latest technology to make sure customers get the best of both worlds – a virtual store that provides a seamless shopping experience and the chance to showcase their individual style in the metaverse.
Madame has partnered with Trace Network Labs to give an experience of a digital clothing store in the metaverse, becoming the first apparel brand to do so. The virtual store allows customers to experience immersive shopping. This partnership marks Madame’s innovative approach to online shopping and has revolutionized the fashion industry.
