14 October 2022, Mumbai:
Madame is looking at a surge in sales during the upcoming festive season. Over the last year; Madame has opened more than 20 stores in Tier II cities. To cater to the rising fashion consciousness in smaller cities like Guwahati, the fashion brand has introduced a new range that will be delivered through a dedicated distribution channel in the eastern region.
Madame has activated plans to invigorate customer demand with a range of discounts and innovative offers across categories while simultaneously strengthening the backend with increased inventory and efficient logistics.
Madame’s apparel is available through multiple channels –through the brand’s digital portal and other popular e-commerce websites like Myntra and Amazon. In the brick-and-mortar space, Madame is available at over 150 storefronts and another 700 retail touchpoints across the country.
Madame was created in 1993 to meet the fashion needs of progressive and modern Indian women. It has a strong client base and provides high-quality, reasonably priced clothing for Indian customers.
The brand philosophy is to inspire young women to express their individuality and spirit through accessible fashion. At Madame, personal expression through fashion is not just about clothing, but about giving confidence to young women in India. In keeping with this vision, Madame’s fashion keeps up with the latest trends and is also easy on the pocket.
