Mufti launches new sub-brand for Gen Z shoppers

Leading menswear brand Mufti has launched a new sub-brand named ‘400050’, pronounced ‘Four Triple Oh Five Oh’. Catering to Gen Z shoppers, this brand offers casual, oversized garments in select Mufti EBOs and all leading MBOs across the country. This fresh label, catering to Gen Z shoppers with a focus on casual, oversized garments, is now available in select Mufti exclusive brand outlets and multi-brand stores.
Coinciding with the 26th Founder’s Day celebration of Mufti, the launch of 400050 underscores the brand's commitment to innovation. Priced between Rs 1,800 and Rs 3,500, the brand’s maiden collection is named after the pincode for Bandra, a vibrant neighbourhood in Mumbai.
Capturing the essence of the Mumbai suburb Bandra, the 400050 collection includes oversized graphic T-shirts featuring its numerical brand name as button-down shirts in jacquards and dobbies. The collection showcases a neutral color palette and an urban aesthetic, says Kamal Khushlani, Promoter, Chairman, and Managing Director, Credo Brand.
Since its launch in 1998, Mufti has been offering Mumbai-inspired unique casual wear clothing solutions for the modern Indian men.