Myntra launches Tommy Hilfiger Innerwear collection for men
One of India’s leading fashion and lifestyle platforms, Myntra has launched the Tommy Hilfiger Innerwear collection for men. Currently available in the brand's offline stores, the collection will now also be available to customers on Myntra.
Designed for both comfort and style, the collection offers a wide variety of products such as trunks, briefs, boxers, and boxer briefs.
These products have been crafted from premium fabrics like supersoft cotton, modal, microfiber, and moisture-wicking material for a luxurious yet comfortable wearing experience.
Conforming to the brand’s commitment to ethical practices, the collection incorporates regenerative and organic cotton in many of its key pieces. This makes the collection not only stylish but also sustainable. Strengthening its presence in the mass premium segment of the Indian market, Tommy Hilfiger caters to consumers who demand both high-quality products and a sustainable approach to fashion.
Jayanti Ganguly, Vice President - Category Management, Myntra says, as the men's innerwear category continues to grow rapidly on the platform, this launch reflects Myntra’s commitment to providing high-quality, fashionable options that cater to the evolving needs of today’s customer.
Nitesh Kanchan, CEO - AFL Digital, adds, the launch of Tommy Hilfiger Innerwear on Myntra brings premium-quality innerwear to fashion-conscious consumers in India, redefining everyday essentials with elegance and comfort.
The association with Myntra allows Tommy Hilfiger to tap into one of the fastest-growing categories on the platform, while further reinforcing Tommy Hilfiger’s footprint in India, with over 10,000 styles available across menswear, womenswear, watches, wearables, and accessories on Myntra. Additionally, shoppers will be enabled to over 70 styles from Tommy Hilfiger’s underwear catalogue.
Tommy Hilfiger’s strategic move into India’s growing innerwear market further solidifies its position as a leader in the mass premium fashion segment, bringing quality products that cater to the modern consumer’s preferences for both style and sustainability.
