03 November2022, Mumbai:
Rishi Mohindru is the chief executive officer of Pepe Jeans Inner Fashion.
He has over a decade of experience in handling multiple roles. He comes with rich experience in scaling up brands across portfolios as he has worked with start-ups, internet service businesses, and banking in the past. He will be responsible for the next wave of profitable growth of Pepe Inner Fashion across its multiple channels in India and its neighboring regions.
With the launch of the Pepe Jeans brand’s new website, he will concentrate on current business and D2C penetration for the brand. His strategic bent of mind and years of experience are expected to help advance the robust plans for the company and maintain the momentum of its business growth that is driven by disruptive technology.
His broad and unique experience across blue chip firms is expected to be very valuable for the company.
Men’s innerwear brand Pepe Jeans Inner Fashion is a joint venture between Dollar Industries and GOAT Brand Labs. It has licensing rights for multiple product categories in innerwear, sleepwear, and socks across men, women, and children. GOAT, which stands for Greatest Of All Time, is a start-up. Dollar offers value-based men’s innerwear with innovative fabrics and exceptional quality.