Pepe Jeans seamless D2C interactions using Salesforce

25 March 2022, Mumbai:

Fashion retailer Pepe Jeans has decided to foray into the D2C space. The brand uses ‘Commerce Cloud’ to deliver seamless e-commerce experiences, as per an Indian Retailer report.

The software enables customers to filter products on the brand’s website, find what they need, fill their carts, and enjoy a quick checkout process, says Manish Kapoor, Managing Director & CEO, Pepe Jeans India.

For the Commerce Cloud operations, the company relies on the support of cloud-based software company Salesforce.

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*Weaving personal customer connections through D2C commerce

For about 30 years, the Indian subsidiary of Pepe Jeans relied largely on partners and intermediaries to reach consumers.

But now, with the aim of building a truly customer-centric business, the brand is going down the D2C route.

“We want to cultivate a personal relationship with consumers, and communicate directly with them,” says Kapoor.

“So, in 2021, we launched our own website - pepejeans.in.”

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Pepping up shopping experiences through engaging and user-friendly ecommerce

Today, Pepe Jeans uses Commerce Cloud to deliver seamless e-commerce experiences.

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Customers visiting the brand’s website can easily filter products, find what they need, fill their carts, and enjoy a quick checkout process.

They’re also shown useful outfit recommendations based on about 30 pre-defined styles curated on Salesforce.

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CREDITS: Sales Force.