Puma: circularity and sustainability weigh its strategy
26 March 2022, Mumbai:
Puma bets on circularity and recycles old soccer jerseys.
Puma will experiment with an innovative manufacturing process that uses existing soccer jerseys to produce new ones. This initiative - called Re:Jersey - aims to reduce waste and paves the way for more circular production models in the future.
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The process used in RE:JERSEY means that old garments that feature logos, embroideries and club badges, which previously hindered recycling efforts to turn old garments into new ones, can now be used. The RE:JERSEY project takes football kits as the major ingredient to create yarn for new jerseys.
Sports company PUMA will pilot an innovative production process to use existing football jerseys to produce new ones.
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Puma launches Re:Jersey, repurposing the yarns in old soccer jerseys to make new ones as part of its circularity program.
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While PUMA’s football kits on the market today are already made from 100% recycled polyester, RE:JERSEY kits are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC1.
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CREDITS: The Spin Off Business Wire Financial Post News Break (The news article has not been edited by DFU Publications staff).
