Reliance Brands may partner with Prabal Gurung

 01 December 2022, Mumbai

Reliance Brands may set up Prabal Gurung stores at its Jio World malls. Prabal Gurung, a premium lifestyle label, is an American fashion designer who has dressed celebrities such as Michelle Obama, Sarah Jessica Parker and Anne Hathaway.

He launched his line in 2009 known for its formal evening wear, structured pieces, vibrant color palettes, and clothes accentuating the waist. Prabal Gurung was born in Singapore to Nepalese parents and studied fashion design at the National Institute of Fashion Technology in New Delhi. He has championed inclusivity in the fashion world by featuring models of diverse backgrounds and partnering with a plus-size retailer.

Gurung has highlighted Nepal in his collections, including incorporating the embroidery of Nepalese artisans, and his success is a source of pride in his home country.

Reliance Brands already has a 40 per cent stake in designer Manish Malhotra's label in addition to a majority stake in couture brand Abu Jani Sandeep Khosla. It also has strategic partnerships with other Indian designers and is partnering with fashion labels across ethnic wear, western wear, and wedding lines.

The move to partner with couture designers is part of the larger plan to stay ahead of rivals in the luxury segment and tap into global markets.

These partnerships are being built to also feed aspirational demand from affluent Tier II markets.

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