06 July 2022, Mumbai:
Scoop are delighted to announce sustainable womenswear label, My Sleeping Gypsy, will be showcasing their latest collection at Scoop from 17-19 July 2022 at Olympia West.
Founded and based in Kiev, Ukraine, the collection focuses on the traditional Vyshyvanka craft of dressmaking where dresses were passed from mother to daughter with the intention of bringing good luck.
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Made up of five female owners and founders; Angela Hertault, Katya Hermann, Stasya Nemyrovska, Tanya Kurylovich, and Elena Vakulchik, My Sleeping Gypsy, encapsulates Ukrainian traditions and heritage, blending these with contemporary practices. Each design can be referred to as a canvas in which both traditional and contemporary artists work together to form a unique vision.
The garments are complex and require a set of skills that goes beyond anything that can be reproduced in a factory. The collections are created by artisans who carry forward a heritage and depth of precise skill that has been acquired through years of experience and generational knowledge. Each garment requires the mastery of around five individuals to complete it.
In the atelier during production, one item is passed back and forth between people who apply their part of the craft which can take 3 – 5 days to produce one dress.
Sustainability, biodiversity, and animal welfare are also at the heart of My Sleeping Gypsy as all materials are animal-free materials and are sourced locally, which helps support small craft communities.
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