Clovia has named actor Shraddha Kapoor as brand ambassador. With this association, the brand hopes to bring about a change in perception and spread a positive message among its target audience. She is seen as resonating with the brand’s ethos and having mass popularity and the persona of a strong, independent and free-spirited individual.
Clovia is a direct-to-consumer lingerie and personal care brand. Launched in 2012, Clovia offers fashion lingerie, innerwear, nightwear, shapewear, swimwear, athleisure products under the brand name Clovia and personal care products under the brand Skivia.
Clovia sells its products through its dedicated e-commerce store and multi-brand platforms like Myntra, Nykaa, Flipkart and Amazon. The brand currently has 41 exclusive brand outlets in the country and has been diversifying its product range along with aggressive offline expansion plans for the second half of 2022. This D2C fashion, lingerie and personal care brand has been at the forefront of offering an unparalleled D2C as well as offline retail experience to patrons, constantly engages with and interacts with customers to seek feedback on the products and accordingly innovates the product offerings for them. The aim is to reach out to more consumers by offering an omnichannel experience and an enhanced shopping experience.
