Spykar reframes strategy

 04 January 2023, Mumbai

Spykar aims to be the second largest denim brand in India.

This homegrown denim wear brand has carved out a special place for itself in the country and is giving a tough competition to international brands. Spykar has a very unique place in India. It is probably the only brand that offers denim as fashion while other brands project themselves as classic denim.

In 2023 Spykar will focus on content marketing and creating on-ground IPs to attract audiences. Spykar is one of the largest offline denim players with a significant presence as far as retail stores are concerned. The brand speaks to audiences who are younger through digital and to the existing audience who have experienced Spykar first-hand through retail outlets. The brand will be doing a lot of affiliate marketing besides social media and will go a little stronger and more bullish on creating on-ground properties and IPs for the brand. The 360-degree campaign will be built around certain properties the brand can associate with. There will be a lot of on-ground events happening and digital and social media will also be important.

Spykar also has an intimate wear brand Underjeans.

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