Tasva opens its second Indian store in New Delhi
25 January 2022, Mumbai:
Men’s traditional wear brand Tasva has opened its second India store in New Delhi. A collaboration of the Aditya Birla Group and courtier and eponymous designer Tarun Tahiliani, the brand offers occasion wear for the modern Indian man at a more affordable price point.
The new store has an off-white interior which highlights the deep jewel tones of its menswear with sherwanis and sets taking centre stage.
It houses decorative globes that denote the brand’s modern, international perspective while classic details such as ornate bird-shaped clothing hooks and window frames highlight its traditional foundation.
The store houses a wide range of wedding attire as well as more everyday pieces. It offers full wardrobe solutions with dedicated sections for accessories, jewellery, footwear, and headwear. Tasva also launched a campaign ‘Sada Mast Raho’ to challenge the social code of conduct that grooms are required to adhere to.
Conceptualized by Taproot Dentsu, it shows how men are asked to limit themselves with regard to their choices, expressions and mannerisms, on their special day.
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