Brands-To-Retail 01-08-2022 Hits: 2550

The Titan to expand Taneira’s retail presence

Brands-To-Retail 01-08-2022 Hits: 2550

01 August 2022, Mumbai:

After the successful launch of its women’s ethnic wear brand, Taneira, Titan plans to expand the brand’s retail presence by setting up more stores and strengthening its omnichannel presence. The brand is about to achieve a turnover of Rs 250-300 crore after five years.

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Currently, with 25 stores in major Indian cities, the brand plans to open 35 more stores by the end of this year and take that mark to 125 stores in the next three years. It also plans to set up stores outside India and reach the existing customer base of Tanishq and Titan Eyeplus.

Another of Taneira’s ambitions includes being a Rs 1,000 crore brand by FY27. It also aims to increase the share of omnichannel sales to overall business to 25-30 percent.

The brand is still recovering from the losses caused due to COVID. It aims to foray into states like Uttar Pradesh and Bihar, where it primarily relies on online marketing and selling.

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