TIGC expands in Kerala with second store in Thiruvananthapuram
India-based men’s clothing brand, The Indian Garage Co (TIGC) has expanded its presence in Kerala by launching its second store in the Lulu Mall, Thiruvananthapuram.
The brand first entered the Kerala market in December 2024 with its initial store in Lulu Mall, Kochi.
The new 1,800-sq-ft store offers over 1,500 styles, including streetwear, resort wear, Korean-inspired fashion, and boho essentials. It aims to provide an engaging shopping experience in Thiruvananthapuram, a significant fashion hub in Kerala.
Anant Tanted, Founder & CEO, TIGC, states, Thiruvananthapuram beautifully combines tradition with a progressive youth culture. Lulu Mall has always been a strong platform for the brand in Kochi, and it hopes the new store will see similar success.
Founded in 2012 by Anant Tanted with a small team of four, TIGC currently boasts of around 400 employees.
The brand aims to register a Gross Merchandise Value (GMV) of Rs 1,500 crore (approximately $180 million) within the next five years. In 2023, an e-commerce rollup venture owned by the Aditya Birla Group, TMRW invested Rs 155 crore (approximately $18.6 million) in The Indian Garage Co. Operating as a ‘House of Brands,’ the company includes three brands: The Indian Garage Co. (menswear), FreeHand (womenswear), and HardSoda (plus-size menswear).
TIGC's collections are also available online through its website, www.TIGC.in, and major e-commerce platforms like Myntra, Ajio, Amazon, Flipkart, Snapdeal, and Noon in the UAE. Furthermore, the brand has a significant presence in over 100 Fashion Factory stores across India.
