Brands-To-Retail 07-03-2022 Hits: 2047

Tommy Hilfiger: Gaming initiative foraying in Metaverse

Brands-To-Retail 07-03-2022 Hits: 2047

07 March 2022, Mumbai:

Team Tommy is made up of eight hand-picked gamers from across the U.S., Europe, and APAC, to represent the diverse gaming community.

Tommy Hilfiger, which is owned by PVH Corp., has introduced Team Tommy, a new community-led initiative designed to recognize the gaming world. “We’ve never done anything like this before,” said Hilfiger.

“We’ve never done anything like this before,” stated Hilfiger.

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“Not only is this an exciting step for us as we enter the metaverse, but we’re connecting with and building relationships with a whole new group of fans and customers. I’m excited to learn from these creative individuals and explore more of their intricate gaming world.”

As a part of Workforce Tommy, the avid gamers will participate in weekly streams throughout numerous social platforms utilizing Twitch and YouTube Stay; month-to-month regionally streamed “Get-Togethers;” in person-appearances all year long, and in-store activations of their native markets.

The eight Workforce Tommy members are Luminum (Australia), Sunsup (France), HoneyPuu (Germany), Nana (Korea), OwengeJuice TV (U.Okay.), Blaustoise (U.S.), Dish (U.S,), and Dom2k (U.S.).

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