14 October 2023, Mumbai
trueBrowns, a homegrown urban ethnic lifestyle brand, has launched 40 new products in the men’s wear segment. The brand’s founder, Udita Bansal, expects this category to add 10% to the brand’s revenue this fiscal year.
The recent ET Retail report highlights the potential of the ethnic wear market in India, which is worth $6 trillion and growing at 30-40% annually.
Vision
trueBrowns aims to capture a share of this market, especially the organized sector, which accounts for 20% of the total. The brand also has ambitious growth plans, aiming to achieve a growth rate of over 100% by the end of the next fiscal year.
Launching the men’s wear segment is a strategic move for trueBrowns, as it allows the brand to tap into a growing market and expand its reach to a wider customer base.
The brand’s focus on the organized sector is also significant, as it provides a platform to offer high-quality products and services to consumers.
With its strong brand identity and focus on growth, trueBrowns is well-positioned to succeed in the Indian ethnic wear market.
