India’s premier fashion brand, Van Heusen has opened latest store at CBD Belapur in Navi Mumbai. Perfectly positioned at Sector 15, this sleek, compact store promises a refreshing retail experience tailored for the city’s fashion-forward professionals.
Beyond just another store, this new outlet proves as curated lifestyle hub that captures the dynamic, contemporary spirit of Mumbai. It brings the entire Van Heusen collection, right from sharp workwear essentials to elevated casual looks and refined accessories, together under one roof, designed to meet every facet of a modern professional’s wardrobe needs.
The store features state-of-the-art fitting rooms and personal stylists, creating a seamless and customized shopping experience. Each visit is designed to help customers discover their personal style with ease and confidence.
Sustainability is at the heart of the store’s concept. The layout incorporates eco-conscious design elements and offers paperless receipts, allowing customers to shop responsibly without sacrificing style or sophistication.
Van Heusen’s newest campaign, ‘Your Style Hub in the City,’ is already generating excitement across Navi Mumbai. The brand is engaging Gen Z and millennial shoppers through targeted digital advertising, influencer collaborations on LinkedIn, and exclusive WhatsApp invites to drive awareness and footfall.
Inspired by Mumbai’s cosmopolitan vibe, the store is designed to offer a luxurious yet relaxed atmosphere. The interiors feature modern reflective finishes, an open-ceiling plan, and ambient music to enhance the overall in-store experience. Though the space is compact, its smart layout ensures optimal product visibility and effortless navigation.
In addition, Van Heusen has joined hands with nearby cafes and grooming salons for cross-promotional activities, strengthening its community ties and creating a more connected brand experience.
