World Sustainability Organisation’s sustainable fashion eco label goes to KAZO: To showcase designs in Milan

14 January 2022, Mumbai:

Indian clothing and accessories brand Kazo has been granted the World Sustainability Organisation’s sustainable fashion eco label and will take part in a showcase at Milan Fashion Week 2022.

As part of the showcase, Kazo’s clothing and accessories will be modelled by models from the WSO Models Agency along with other WSO certified brands, the WSO announced in a press release.

In 2021, the WSO also held a showcase at Milan Fashion Week to promote eight brands. Milan Fashion Week launched on January 14 with a mixture of online an offline events. Although some brands have pulled out of the schedule due to the risk of Covid-19, the event itself is still going ahead in lone with local regulations.

Through its certification, Kazo products will display the Friends of the Earth Sustainable Fashion eco-label.

In order to receive the certification, the WSO must verify compliance with strict sustainability requirements, including the protection of wild fauna and flora as well as sustainable water, energy, and waste management and socially responsible practices.

The WSO is an international organisation which works to promote sustainability by certifying eco-friendly brands. The WSO’s certification programme is designed as a tool to enable consumers to identify verified sustainable products to shop sustainably.

Kazo retails a range of eco-friendly ready-to-wear, handbags, and accessories from its dedicated e-commerce store. The brand’s managing director Deepak Aggarwal opened the first Kazo store in Delhi in 2007, according to its website.

FASHION NETWORK (The news article has not been edited by DFU Publications staff)