Bangladesh Apparel Industry: Branding vision

BangladeshApparel

31 December 2022, Mumbai

Inspired by the branding vision, BGMEA organized the first ever week-long mega event Made in Bangladesh (MIB) week 2022 during 12-18 November 2022.

The industry and the govt took a number of initiatives to portray a positive image of the industry and the country including apparel diplomacy, promoting the culture and heritage of Bangladesh, launching two coffee table books titled “Beauty of Bangladesh” and “The Untold Stories of Bangladesh RMG industry: Social, Economic and Environmental Good Practices”.

Reputed international media organizations attended the event in person and covered the story of the event and the industry, "Glorifying the Bangladesh apparel tryst with great enthusiasm making it global headlines asserting Bangladesh’s position as a reliable sourcing destination”.

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