24 February 2022, Mumbai:
C&A, a leading European retailer, and RecoverTM, a material sciences business, have formed a new strategic four-year relationship to bring high-quality recycled cotton to everyday wear.
The two firms' strong commitment to circularity will be seen this spring, with C&A's Clockhouse brand releasing the first collection – manufactured with RecoverTM fiber – in April. C&A is one of Europe's major fashion retailers, with over 1,400 outlets in 18 European countries and over 25,000 workers.
The alliance is pushing transformation to make recycled cotton a fundamental element in a more sustainable fashion sector, with RecoverTM serving as the primary cotton source thanks to its considerable experience and scaling capabilities. Recover(™) will incorporate its fiber into C&A's supply chain and provide technical support to help spinners and weavers improve their yarns and textiles.
C&A, as one of Europe's biggest retailers, carries with it the required demand to create a long-term effect on the sector.
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The relationship with RecoverTM establishes C&A, which recently constructed a facility for textile innovation in Monchengladbach, as a forward-thinking company that values sustainability and accelerates its progress toward its 2028 Global Sustainability Strategy. "More sustainable clothes must not be a niche product," Aleix Busquets Gonzalez, Director Global Sustainability at C&A, stated. Our partnership with RecoverTM is a watershed moment in our journey to a more sustainable future marked by high-quality, low-cost clothes."
"In keeping with our act-as-one concept, we are thrilled to contribute Recover's knowledge and tech support to our cooperation with C&A through the integration of our fiber into their supply chain," stated Alejandro Raa, Chief Business Development Officer, RecoverTM.
We are assuring a significant and enduring influence on the industry by combining a long-term commitment with large production quantities."
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*Figures mentioned in the above article have been sourced from c-and-a.com & Apparel Resources article.
