Innovation Essential to Outpace Counterfeiters: Nicolas Koutros

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Nicolas Koutros from Oberthur Technologies introduced their joint venture with Giriraj Foils, expressing their interest in understanding the Indian market and its challenges.

Their primary goal is to establish technology manufacturing and distribution in India.

The discussion highlighted India's status as the world's largest country, with emphasis on consumer awareness and brand protection. Nicholas emphasized that consumers play a crucial role in understanding their purchasing choices, while brand owners must take necessary steps to prevent counterfeiting.

Regarding anti-counterfeiting measures, Nicolas stressed the importance of utilizing modern media technologies for consumer awareness campaigns.

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He emphasized that tackling counterfeiting requires a combination of different technological platforms rather than relying on a single solution.

On the topic of innovation, Nicolas highlighted its significance in staying ahead of counterfeiters, emphasizing the need for sustainable solutions in the industry. The discussion concluded with his hope for better understanding of both problems and potential solutions in the Indian market.

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