14 July 2022, Mumbai:
Pure London Welcomes 28 Polish Brands to their International Programme.
Pure London, the UK’s leading trade fashion buying event taking place at Olympia, London from the 17th – 19th July 2022, offers an extensive international programme showcasing fashion collections from over 30 countries including 28 brands from Poland.
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With a strong and growing fashion sector, Poland’s micro and small fashion enterprises have developed in recent years, pushing forward with innovation and creativity. Products are now appreciated on global markets, including high-quality clothing and footwear, and attractive amber jewellery.
Polish products are modern, carefully made and have an attractive price point. Brands in Poland have benefited from the Polish Development Fund Group’s (PFR) ‘Go To Brand’ Funding, which has offered to subsidise 50% to 85% of the cost of exhibiting at Pure London to Polish brands.
The Ministry of Economic Development and Technology of the Republic of Poland promotes native brand products and works to strengthen the image of Poland and the Polish Economy in the world. The Ministry of Economic Development and Technology Press Office says: “The fashion industry contributes to building a strong and recognisable Polish Economy Brand.
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