Save water and celebrate with us: RECYCROMTM X Blue of a kind
31 January 2022, Mumbai:
Blue of a kind and Officina+39 introduce their collaboration in the name of sustainability through an exclusive event at the Blue of a kind shop in Milan. January 28th, 2022 – On Thursday 27 January, two Italian companies strongly committed to the transition to an ecological industry have presented the results of their collaboration at the Blue of a Kind shop in Via Vincenzo Capelli 3, Milan.
A union of intent that has led to a partnership initially born remotely, in the middle of the difficulties of recent years, finally set off through the live painting performance by Erik Varusio.
The artist from Vicenza, well-known in the world of fashion and illustration, has customized a selection of Blue of a kind’s t-shirts using the sustainable Officina+39's RecycromTM dyestuff.
Revolution of existing Blue of a kind is meant to be not just a fashion company, rather a community built around an idea: to combine uncompromised style, contemporary fit and products with a valuable heritage, and a sustainable production process.
The products are made exclusively from vintage products handcrafted with the use of scrap fabrics and surplus, thanks to a network of suppliers all over Europe, which makes it possible to find the best vintage garments and stock, ultimately becoming the go-to raw material to lead a luxury revolution, chic yet sustainable.
Fashion and sustainable chemicals The mission of Blue of a kind perfectly matches with the technologies of Officina+39, a Biella-based company for which the word “waste” becomes synonymous with opportunity, a source for creating something new, encouraging circularity and reducing environmental impact.
From this vision comes to be RecycromTM, a revolutionary and sustainable dyestuffs range, patented, which employs recycled used clothing, fibrous material, and textile scraps: its full range of pigment powders is obtained through a cutting-edge upcycling process that involves textile fibers from used clothing and manufacturing waste for dyeing and printing on cotton, wool, nylon or any cellulosic and natural fiber or blend.
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