Victoria’s Secret: Pink Brand Head as CEO

15 July 2022, Mumbai:

Victoria’s Secret, the premium lingerie and beauty retailer has named Amy Hauk chief executive of both the Victoria’s Secret and Pink brands. Since 2018, Hauk served as the chief executive of Pink, and prior to that, spent a decade in merchandising at Bath and Body Works — which, along with Victoria’s Secret, was under the umbrella of retail conglomerate L Brands until August of last year.

Also, Victoria’s Secret & Co. has announced a new streamlined corporate leadership structure to consolidate the business enterprise.

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While the brand enters the market with a digital focus on the beauty business.

Victoria’s Secret is the latest retailer to join the metaverse.

Last year, Victoria’s Secret permanently closed 241 stores in North America and has projected to shut another 30 to 50 stores in the region.

CREDITS: BOF Careers

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