03 March 2022, Mumbai:
Adidas has announced para-badminton player Palak Kohli as one of its brand ambassadors.
As part of the ‘Impossible is Nothing’ campaign, the brand aims to create new possibilities for women in sport through game-changing products, programs and athlete partnerships.
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Kohli joins forces with Adidas’ women athlete roster, including Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen and others. Sunil Gupta, senior director, Adidas said, “Our attitude 'Impossible is Nothing' continues to unite a strong, diverse and powerful community of women athletes who are changing the game.
I am delighted to welcome Palak to the adidas family. She echoes our values, and her winning attitude is an inspiration to millions out there.
We see her power, we celebrate the possibilities she sees, and we will be an ally to her to make her impossible, possible.”
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*CREDITS: brandequity.economictimes.
