Amitabh Bachchan launches #Debongo, sporty-fashion brand

29 April 2022, Mumbai:

The legend of Indian cinema Amitabh Bachchan has launched India’s unique sporty-fashion brand #Debongo with a unique campaign ‘You Are You’.

The campaign will hit all over India soon.

The range of products under the #Debongo Fashion Brand will include Shoes, Sandals, Sliders, and Bags now.

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Apparel, accessories, and other range of products will be added in the next phase.

#Debongo will be a unique brand that will represent timeless fashion for all age groups, specifically the teens, the youth, and the young at heart.

The brand is set to enhance the unique character of those wearing it and blend into their persona.

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The character of the #Debongo brand is to create freshness of mind by thinking in a young frame of mind with colours, style, and activity.

The brand will explore an all-new range of materials for comfort and style that is used by all international brands. #Debongo will be the first brand in the country that will not have a Season’s Sale as all fashion brands have.

We want this brand to explore the potential of growing the confidence of every human being through contemporary fashion.

We want the brand to highlight the fact that a beautiful India will be a collective of confident people,” said VKC Razak, Managing Director, VKC Group – The brand custodians of the #Debongo brand.

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