28 December 2022, Mumbai
Handbag brand Baggit will compete with the huge unbranded segment. With this in view Baggit has launched Enoki, which will offer reliable quality handbags at low price points.
The unbranded segment offers very attractive price points but is plagued on the quality front. There is no concept of guarantee or warranties. Brands hesitate to enter this segment with a quality branded option.It is estimated that for every branded handbag sold, there are over 30 unbranded bags sold.
Enoki prices start at as low as Rs 499 for a handbag but it provides the much-needed assurance to customers with a six month warranty. Enoki offers superlative quality in a segment that has never heard of warranties. The plan is to launch a few new collections under Enoki and promote it in a much bigger way. Enoki is available online on Myntra, Ajio, Amazon, Flipkart, Limeroad, Snapdeal and offline in retail stores like Spencers and Reliance Trends. The plan is to also open kiosks/exclusive stores in malls and strategic locations. Mrunal Thakur is the brand ambassador for Enoki.
Baggit which opened about 30 years ago is the largest-selling handbag brand in the country and has a powerful online and offline retail presence.
