29 May 2022, Mumbai:
Bata India has seen high demand for its sneakers with the sneaker segment growing by 33% in the FY 2022.
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Prior to the pandemic, sneakers made up 15% of Bata’s total sales and now this has increased to 20%.
The business expects this trend to continue and also go for retail expansion in company-run and franchisee-run exclusive brand outlets.
At present, the business has 1,400 company-owned outlets, over 300 exclusive brand outlets, and 250 shop-in-shops, as well as a presence in 25,000 multi-brand outlets.
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