CHARLES & KEITH Unveils New Concept Store in Gurgaon


01 February 2024, Mumbai

CHARLES & KEITH Unveils New Concept Store in Gurgaon, India

The go-to label for accessible designs that are always on the cutting edge of fashion, CHARLES & KEITH, unveiled its new concept store on January 10, 2024, at the popular Ambience Mall in Gurgaon, India.

Following an extensive refurbishment, the redesigned space promises to redefine the shopping experience for customers, offering a harmonious blend of modern aesthetics and innovative design elements.

Minimalism with a Soft Touch

Retaining the clean and minimal color scheme that is the hallmark of CHARLES & KEITH's brand aesthetics, the new concept store is given a softer touch with gradual curves and cleaner lines flowing throughout.

Designed with the aim of being a space that allows customers to slow down and enjoy the process of browsing through the products, the new store is carved to provide a respite from the noise of the outside world, taking on a stripped-back approach to let the beauty of the raw materials used to come through.

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