04 February 2022, Mumbai:
H&M, the world's largest fashion store, is offering home furnishings in India. H&M India has announced the opening of H&M Home in March 2022, which will include a digital shop on hm.com and an e-commerce network called Myntra.
H&M Home will also be offered through a shop-in-shop model at H&M India's current location in Ambience Mall, Vasant Kunj (Delhi).
H&M Home was founded in 2009 and is noted for its fashionable home décor and accessories. The collection includes everything from high-quality bedlinen and classic tableware to a diverse selection of fabrics, all with a focus on modern style and attention to detail.
H&M Home now has 350 shop-in-shops and 27 freestanding stores across the world, with physical locations in 52 markets. "We are happy to finally announce our imminent debut in India, and we can't wait to let our Indian clients in New Delhi and online experience H&M Home," said Ida Lindahl, General Manager at H&M Home.
India is a fascinating and attractive market with a lot of promise, and we're thrilled to be able to match its tremendous demand for inexpensive, high-quality interior design."
"Following a fantastic year in 2021, we are extremely happy to start the year with the introduction of H&M Home in India," says Yanira Ramirez, Country Sales Manager, H&M India. Interiors and design are popular, and our consumers have frequently requested interior items that adhere to H&M's corporate philosophy of "fashion and quality at the best price in a sustainable way."
We see a lot of potential in India and are excited to introduce H&M Home to both existing and new consumers." It's worth noting that H&M built its first store in India in 2015 as part of the FDI route for single-brand retailers, and now has 50 locations.
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*Figures mentioned in the above article have been sourced from Apparel Resources article.
