KVIC: Adopts new measures to raise sales turnover

31 May 2022, Mumbai:

The Khadi and Village Industries Board plans adopt a slew of measures including introduction of new designs and materials to raise its sales turnover to Rs150 crore during the current financial year.

P Jayarajan, Vice Chairmann, says,one of the factors that boosted the sale of Khadi products was the circular issued by the Industries department in January encouraging government employees to use Khadi products once in a week.

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Improving sales is part of efforts to give a new lease of life to the Khadi industry, which will also help Khadi product makers in units other than those run by the board.

ayarajan claimed that a situation was being created in which there could be an “artificial scarcity” of cotton in the country, which could hit the Khadi industry hard.

The import duty on cotton was lifted between April and September this year, and export too has been allowed.

He said the government should procure cotton being produced in the country and supplied to the Khadi industry considering its importance in employment generation and the indigenous tradition that it upholds.

Jayarajan also said that the Centre’s policies had been harming the Khadi industry.

The rebate offered for Khadi products has now been changed to 10 per cent marketing development assistance.

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He feared that even that support might be lifted. The State government has been offering 20 per cent rebate for Khadi products during the festival season to boost sales. The total rebate then adds up to 30 per cent, including the assistance offered by the Centre.

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