Lifestyle brand Pero uses video content to showcase latest collection

12 April 2022, Mumbai:

Aneeth Arora’s sustainable fashion and lifestyle brand Pero uses video content to showcase its latest womenswear and menswear collection Up.

Created in collaboration with Nikhil D, Creative Director and Co-Founder, Feat Artists, the collection adopts an all-encompassing approach to cater to consumers looking for more engaging content.

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The collection features large floral prints mixed with Pero’s signature check textiles. It features layered prints with white backgrounds and the brand’s signature oversized silhouettes.

Crochet, appliqués, quilting, and stripes for men and women add to the artistic feel of the collection that has just launched on Pero’s online store as well as across its stockist.

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Videos for the collection were shot by Abhishek Gambhit in collaboration with Flying Boots Production and mixed with art and graphic design by Vartika Sharma.

The video and campaign shoot also features styling assistance by Aashima Singh and hair and makeup by Sonam Solanki with a team including Lawang Tamang, Shreya Ganotra, and Rishi.

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