18 January 2023, Mumbai
D2C brand Mona B is making an online entry into India. This will be through its website and major marketplaces like Amazon, Myntra, Ajio, Tata Cliq, and Jaypore. By 2024 the brand aims at entering offline channels through multi-brand stores like Shoppers Stop, Lifestyle, Iconic, etc.
This is an American lifestyle brand. Mona B products are designed in the US but will be manufactured 100 percent in India, giving the brand its distinctive identity. The vision is to take the idea of zero waste living to each household globally through products that are highly utility and a part of daily lives.
Mona B offers a diverse range of products starting from women’s bags, unisex bags, laptop sleeves, duffle bags, backpacks, placement mats, drinkware, pet accessories, coasters, carpets, passport covers, travel bags, and so on.
It works on designing and manufacturing bags and lifestyle products by using recycling, upcycling, and eco-friendly practices. Mona B vegan leather bags are crafted using skin-friendly, eco-friendly, and animal-friendly dyes in the latest American designs.
As a brand, Mona B produces bags by upcycling trash. The designs are not only eco-friendly and produce less waste, but they are also super trendy.
The waste issue in the fashion industry is notoriously known to be high. Nearly three-fifths of all clothing or accessory material lands up in incinerators or landfills in less than a year of being produced.