19 December 2022, Mumbai
Myntra has been witnessing strong demand for its portfolio of international brands. Over the last 12 months, Myntra has onboarded 25 international fashion labels apart from 50 foreign beauty brands. It now retails over 400 foreign brands on the platform, with the portfolio having grown over 60 per cent in the last two years.
Nearly 40 per cent of the demand for international fashion labels is driven by shoppers in Tier II cities and beyond. In all, Myntra sells over 5,000 brands. Indian retail houses are bringing global brands to the country to capitalise on the growing demand for branded apparel. Greater variety helps draw in more shoppers with better listings and capture consumers across price points. For instance, Myntra onboarded American retailer Macy’s by listing its private labels in the run-up to the festive season sales earlier this year.
More recently, the UK-based Boohoo marked its foray into the Indian market with Myntra. The former will sell brands such as Boohoo, Dorothy Perkins and Nasty Gal across categories like dresses, tops, bottoms, and footwear.The retailer has also launched Korean clothing brand 8Seconds, Priyanka Chopra’s hair-care brand Anomaly as well as Turkish clothing brand Trendyol.
Flipkart-backed fashion marketplace Myntra has looked at partnering with popular brands from regions including southeast Asia, the US, the UK, South Korea and Turkey.
