Prada x Adidas Originals have teamed together once more, this time for a metaverse initiative
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22 January 2022, Mumbai:
Shortly after releasing their initial garment collaboration, Adidas and Prada have expanded their partnership by releasing the Adidas for Prada re-source NFT project, which was created in conjunction with digital artist Zach Lieberman.
The NFT sales proceeds will be contributed to charity and distributed to the artists and community producers. Prada and Adidas Originals have announced their third collaboration, which will push them "boldly into the metaverse."
It'll be an "ambitious first-of-its-kind NFT collaboration that will showcase user-generated and creator-owned art," according to the press release.
The initiative will bring together fashion, design, and cryptocurrency enthusiasts to collaborate on large-scale digital artwork inspired by the actual Re-Nylon collection."
From the 24th of January, the German sports powerhouse and the influential Italian fashion house will invite their respective audiences to submit unique anonymized pictures to the open-Metaverse NFT initiative.
Approximately 3,000 community-sourced artworks "will be minted as NFTs and combined as tiles in a single mass-patchwork NFT," according to Lieberman, a creative coder and digital artist. Adidas describes the initiative as a "true collaborative endeavor" in which "contributors will retain full ownership rights over their unique NFT tiles" and participation is "absolutely free." SuperRare, a pioneering marketplace for handpicked NFT artworks, will auction the final NFT.
Slow Factory, a non-profit organization and institute "working to provide knowledge to inspire meaningful solutions and inclusive communities," will get the majority of the auction earnings.
The partners will "use NFTs and Web3 technology to reward participation in a new sort of collective founded on ownership, authenticity, and community," according to the statement.
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