17 November 2022, Mumbai:
Scoobies has opened a store in Hyderabad. This is the brand’s first franchise store. Currently, Scoobies has flagship stores in Noida, Pune, and Chandigarh and shop in shops in retail chains like Hamleys, Crosswords, and Iconic Kids, with a presence on e-commerce platforms like Amazon, Myntra, Nykaa, FirstCry, and so on.
With this store launch, the brand embarks on a new and innovative franchising growth strategy. Also, with this Hyderabad store, Scoobies officially enters the south Indian market.
The store is spread across a retail area of 1024 sqft and follows the brand’s new avant-garde retail design. The exterior has a touch of a French-styled building with magnificent windows and a facade. The store also features a special photo booth wall which is crafted to exhibit the free spirit and thinking that Scoobies aspires to provide to children and to the generations to come.
The store currently features over 500 Scoobies products. This Australian brand is manufacturing and brings to India a wide range of products like school supplies, art and craft essentials, DIY children’s activities, and magnetic toys. The franchise model is one of the major steps in an offline expansion that will have a long-term impact on the brand’s success in the future.
