9th September 2021, Mumbai:
Slazenger, a sportswear company, has collaborated with the Flipkart group to expand its footprint in India. The partnership with Slazenger will take the shape of a sublicense arrangement through Inspire Sports, Slazenger's Indian licensee. Slazenger will offer its products on Flipkart Fashion and Myntra as part of the collaboration.
With this cooperation, the company hopes to see a significant increase in sales across the country, thanks to the combined client base of Flipkart and Myntra.
“Flipkart and Myntra are at the forefront of the online fashion and lifestyle market in India today,” Manohar Kamath, chief of the house of brands at Flipkart Group, said in a statement. Slazenger's entry in India demonstrates our commitment to bringing the finest of international brands to millions of Indian customers and expanding their options in the athleisure and sports segments.”
“We at Slazenger are pleased about the brand’s debut in India in conjunction with our Indian counterpart Inspire Sports Pvt Ltd. in partnership with Myntra and Flipkart,” Adrian Davie, Asia Pacific Licensing Manager at IBML, the worldwide licensor for Slazenger, stated.
To extend our brand legacy to the sports and fitness industry in India, we are interested in engaging in sports marketing partnerships and communications.” Slazenger's global licensor is International Brand Management and Licensing (IBML).