E-commerce venture by Reliance Retail, Ajio added 1.6 million customers to its platform in Q4 FY24.
With a network of over 5,000 delivery nodes spanning the country, Ajio prioritises a seamless shopping experience for its users. This involves leveraging various customer journeys tailored to individual preferences, such as Ajio Luxe and the Exclusive D2C Brand store Ajiogram, which are based on buying and browsing behaviors.
Recently, Ajio announced plans to invest in and support the growth of 100 direct-to-customer fashion startups. Additionally, the company aims to onboard 200 exclusive Indian fashion and lifestyle D2C brands onto Ajiogram in the coming year.
Flagship events like the Big Bold Sale (BBS) have been instrumental in Ajio's success. During BBS, customers from over 19,000 PIN codes across the country indulged in exclusive collections from international brands, owned labels, and homegrown brands. Deals and offers spanned across various categories including fashion, lifestyle, home decor, jewelry, beauty, and personal care.
Over 51 per cent of total orders for Ajio originate from non-metros like Mysore, Ghaziabad, Karnal, Surat, and Bhubaneswar. This underscores Ajio's strong foothold in smaller cities and towns where online shopping for top global brands is increasingly popular.
Driven by the wedding season and festivities, the platform observed a surge in demand for western wear, footwear (especially sneakers), and ethnic wear. Its curated sneaker store, Sneakerhood, expanded its selection by 200 per cent Y-oY- to meet the growing demand.
In the third quarter of FY2024, Ajio launched a content-driven interactive platform for D2C brands, offering a unique solution focused on brand building and visibility. This platform empowers homegrown fashion brands to challenge norms and showcase their vision and innovative products.
Overall, Ajio's holistic marketing approach, combined with its focus on customer experience and strategic partnerships, has solidified its position as a leading player in India's e-commerce landscape, driving growth and innovation in the fashion retail sector.
