Barcelona, the men's fashion brand, is expanding its physical presence in Uttar Pradesh, unveiling an exclusive outlet at Bijnor's Rajat Hotel.
The new store boasts a dedicated denim section, offering a diverse range of washes and cuts. In addition to denim, the store showcases essential casual wear, such as checked button-down shirts, graphic t-shirts, and cozy sweaters.
To mark the grand opening, Barcelona introduced several special offers, including a bundle deal of three plain colored t-shirts for just Rs 999. The store's stylish glass facade proudly displays Barcelona's iconic dark blue brand banner.
Previously, in October, the brand made its brick-and-mortar debut in Ratnagiri, Maharashtra. With recent exclusive outlets in Patna, Hamirpur, Goa, Pune, Visnagar, and Mahoba, Barcelona is targeting non-metro locations, tapping into the increasing demand for branded western wear in Tier 2 cities.
Entrepreneur Jaimin Gupta founded Barcelona in 2015 in Ahmedabad, positioning it as a moderately priced men's western wear label. The brand also has plans for an upcoming initial public offering, though the precise date remains undecided.
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