Bombay Shirt Company (BSC) plans to expand its retail presence in New Delhi by opening more stores in the city. The apparel brand, which already has four stores in the city, recently opened another store at the Khan Market.
This new store features the brand's latest collections, including custom-made shirts, ready-to-wear shirts, custom blazers, dress pants, jeans, chinos, performance pants, and knitwear like joggers and hoodies. Besides, it also offers a personalized in-store shopping experience where customers can select fabric for tailor-made shirts and have them customized by on-site tailors.
Aditya Mehta, Co-founder, Bombay Shirt Company, states, the brand’s stores in the city have performed well over the years, encouraging the label to plan more stores here in the coming the coming months.
Founded in 2012 as India’s first online custom shirt brand, Bombay Shirt Company sells its products through its stores across India as well as its direct-to-consumer online store, which offers international shipping.
