Comet expands into direct-to-consumer retail with first flagship store in Bengaluru
Domestic sneaker brand Comet continues its expansion into the direct-to-consumer retail market with the launch of its first flagship store in Bengaluru.
Located on 100 Ft Road in Indiranagar, a high-traffic neighborhood, the store has been designed in collaboration with Mitali Juneja of Studio Ordonnance. The concept behind the design is a ‘post-impact zone,’ envisioned as the aftermath of a comet crash.
Inspired by a molten rock, the store’s layout features sculptural concrete finishes and textures. It integrates its footwear displays into the walls, giving the impression of sneakers bursting through them. This reflects the brand’s focus on unconventional aesthetics and conceptual storytelling in retail. Through this design the brand aims to redefine a sneaker culture resonating deeply with a diverse audience, says Utkarsh Gupta, Co-founder, Comet.
Besides being a retail point, the store will also function as a community engagement platform. It plans to host limited-edition product releases, collaborative projects, and events featuring artists and creators such as Santanu Hazarika and Yashraj. This aligns with Comet’s broader retail strategy that blends commerce with culture and emphasizes brand experience as a driver of growth.
This move signals Comet’s entry into experiential brick-and-mortar retail, a trend gaining momentum in India’s growing sneaker and streetwear segment. By integrating physical retail with community engagement, Comet aims to build a stronger brand connection with its audience, particularly younger consumers who actively participate in street fashion and sneaker culture.
